Tuesday, July 2, 2013

Responsive Website Design: What Is It? Why Is It Important for a Business Website

In today's world, the internet is a vital tool especially for small businesses and for interacting. It is agreeable that the internet impacts our lives in many ways. Before, a user can only access the internet through a computer (with internet access) at home or office. Then, laptops became available, thus, giving us the ability to have internet access - almost - everywhere we go. And now, we have mobile phones that are web enabled (internet in our pockets or at the palm of our hands). In fact, eighty-five percent of mobile phones sold in 2011 were web enabled and twenty-five percent of web users are mobile only. In one hand, it is a cool thing to browse the internet on your mobile phone. On the other hand, there are drawbacks.
One drawback with internet access on a mobile phone is the screen size. The screen sizes on mobile phones are smaller than those of a computer or laptop, which makes it hard to browse most web pages. Sometimes, you would have to zoom in or zoom out, or buy a new mobile phone with a slightly bigger screen size. For this reason, a solution has been found and this solution is "a responsive website."
Lately, there has been a lot of buzz about the new responsive website(s). What is it?
Responsive Websites Benefits
A responsive website changes its appearances and layout based on the size of the screen the website is displayed on. Also, a responsive website can be designed to make the text on the page larger and easier to read on smaller screens (no more straining your eyes). In addition, this future of web designs empowers you (or web designers) to make changes to the sites content without a lot of knowledge of HTML. That way, there would be no need to develop a second website exclusively for mobile use.
Moreover, users who browse the internet on their mobile phones as a hobby or for business is now able to benefit from a responsive website. Some of the benefits are:
  • It keeps your website continuous
  • It is cost effective
  • It's a time saver