Thursday, April 25, 2013

Tips for Designing the Perfect Website

There are many steps to follow when it comes to designing a website that is fully functional, attractive and easy to use. In order to help you design a website that you are proud of and that your customers enjoy, we have put together a list of things that you should do before you begin the design and building process.
  • Objectives - Before you begin designing your next website, it's important that you get into the right mindset. This means that you should carefully look over any notes that you may have taken regarding the design. By reading over your notes, you will have a clearer understanding as to what the client is looking for. This will also provide you with an opportunity to determine if there are any problems with the design or concept before you become too involved in the design process.

  • Wireframing - Once you have a clear understanding of what your design involves, it is now time to begin wireframing your design. This step can either be done using a computer or on paper. Some designers prefer using paper and pencil because it allows them to make notes on the design or to make changes easily. This step will allow you to visually develop an idea of how your design will look once you begin working on it. You should also use this step to create designs that can be viewed on devices other than a computer. Take into consideration the different mobile devices and the screen size associated with each.

  • Design - After completing the steps above, you are now ready to begin the design and building process. By the time that you reach this stage, you should feel that you have a clear understanding of how you are going to proceed. While designing, you should keep all of your notes and wireframes within reach in case you need to refer to them during the process. If you reach a point in this process where it feels as though you have hit a brick wall, you may want to take a break and step away from the computer.

Wednesday, April 24, 2013

Making Your E-Commerce Site Profitable

Making sales through your website comes down to one thing; Traffic. Nothing else really matters because as long as the maximum amount of people are visiting your website on a daily basis, you will make sales. Of course there are mitigating factors here. Your site must actually work, the pages must be viewable, the products something that people want to purchase, and the cart or checkout system functional. All things being equal in that regard, traffic is the clincher. The world of internet marketing, like the universe itself is governed mathematically. There is no such thing as luck or chance. Only math. Google ranks websites using a mathematical algorithm that it uses to determine a site's credibility and where to place it in the searches listings. The amount of people visiting that site organically depends on how visible it is. The more visible, i.e the higher up in the searches your website is, the more people will see the site for a given search term. From there it's a simple numbers game. No matter how much you regress the numbers, using whatever formula to ascertain the likelihood of potential buyers and or clients, it all starts with that daily number of visitors.
This begs the question of how much is enough traffic to make your website profitable? There is no answer for this that covers all websites all of the time, but there is some reasonable assumptions that one can make in terms of conservative estimates to calculate a bass goal of income from a given website.
If, for example you make one sale ever 250 visitors, and your profit per sale is $50, and your monthly overheads are $200, the numbers stack up like this;
• 4 X 50 = 200: You need 4 sales a month, or one a week to break even.
• 1 sale per week means you need 250 visitors per week based on the 1/250 conversion rate.
• This breaks down to about 36 visitors per day.
Thus your conservative estimate becomes this statement:
• "To break even on this site, I need to realistically try and get 36 people to my website every day."
Once you have a handle on this, it becomes relatively easy to scale the equation into profit territory.

Tuesday, April 23, 2013

Web Designer Tips: Essential Components For A Good Website Design

You have the opportunity to get everything perfectly right when you commission a new website. Get your specifications documented accurately to define what sections should be incorporated into the design and what it should look like.
If you will be updating website content yourself, you would want it to be structured that way. The website should reflect your style by being personal, proficient and professional, be easy to navigate and have a clutter free, no-nonsense design. A very important element is having a mobile platform that offers a column view to smartphone and mobile phone users.
If your website targets current and potential clients, the contact information and testimonials are significant elements. The current trend is to have telephone numbers and your email address on every page instead of just one, along with the links or buttons for following you on social networks. Testimonials establish your credentials so add a quote from a journalist or client on each page, while also presenting your large collection of testimonials on a separate page.
New content can be highlighted on your homepage to draw attention to your latest articles. Another section that generally requires regular updates is coverage, where you can feature links to recent blogs, articles, news stories, case studies and reviews that showcase your work with clients and all the amazing products and services you provide.
All these elements are brought together with your personal touch and a strong positioning statement on your homepage, where you can add a photo of yourself with a handwritten introduction line or positioning statement in just one short sentence. This is important because people like to know the person they are dealing with.
Your website design
The key to good results is selecting the right web designer and host. Discuss your requirements and expectations with a few web designers. Discuss platform options and quotes. WordPress is generally considered the best platform option by most web designers. Choose someone with a good professional repute, design ideas that appeal to you and a work ethic that you feel comfortable with. You could also opt for someone because they offer you a customized design. Establish exactly what all your web designer will do. SEO is a must have, especially if you are a B2C organization. The mobile interface also has to be incorporated within the website design

Monday, April 22, 2013

How to Create a Free Website Without Web Design Skills

In the past, creating a website required a specialist in web designing to produce a professional website that is successful and attractive. By then, a great website required a qualified designer with years of experience in graphic design, java, java script and web development, and if you did not attain these skills you were in a big trouble as you could not create a website. In fact, attempting to create a website by then without these skills was a waste of time and energy as the outcome of the website would not be of great help in increasing your online exposure. It was alleged that, a web designer ought to have these essential skills in order to create a professional website
• HyperText Markup (HTML) - This is enables the designer to create each web page on a web site.
• Cascading Style Sheets (CSS) - determines the look of the website in terms of its width, color, alignment, size etc.
• Understanding of web hosting and domain names - web hosting make the website has an online exposure. This was quite important in choosing a web server for the website.
• JavaScript - This makes your web pages more dynamic in terms of alert messages, popup windows, status bar messages, and drop-down menus.
These allegations are all in the past as you can now create a free website without web design skills. This is simply due to the evolution of technology as there are incredible platforms and website templates available online for creating proficient web sites without any web design and web development skills. In fact, nowadays, everything that matters or you need is available online. You can use millions of free website templates and achieve your dream website for your small business online.
Website templates allow you to build a website fast without spending a lot of time on graphic design and HTML layout. In other words, a website template is a pre-built website. When creating a website without any web design skills, all you need to do is search through the internet and look for the best suitable template and then download it and simply customize it according to your website's needs. The following guidelines will help if you want to create a free website with ready templates;
Step 1 - Search through the internet and choose the best website template that suits your website needs and then download it.
Step 2 - The editing tool available on the template permits you to try out with layouts, add your content and images, and integrate some really cool widgets into your website. All the controls buttons are extremely insightful and easy to use that even a beginner can create a free website at ease in just a few minutes.
Step 3 - Customize the website according to your taste. You can use the existing design or creating a new one from scratch.

Friday, April 19, 2013

Essential Web Design Tips For A Stunning Website

1. Appropriate wire-framing
Wire-framing is a very important part of the web-page development process. The wire-frame displays your website's bare-bone visual appearance and navigational system, along with the vital components such as ad space and web forms. This blueprint allows the client and web designer to see the placement of various design elements, their proportions and effectiveness.
2. Convenient navigation
The stickiness factor for a website is determined by how long the visitor is engaged in your brand and website. Your website's placement of navigation links determines its stickiness. Opt for a consistent and clean navigational structure that is easily approachable for optimal user experience. The navigation design should be sufficiently flexible to permit future design changes.
3. Provide call to action on each page
The main purpose of most websites is for customers to take action, which could be to make a purchase, see a demo video, review testimonials, fill out a form or subscribe to a mailing list. Whatever the desired action is, it should be prominently visible on each page of the website in the form of a hyperlink or a button.
4. Highlight relevant information
Placing your best content appropriately directs the viewers' attention towards it at once. Work with a good content strategist for effective content, then put your web designing expertise to work and use variations in font weights, font types, imagery and colour to guide users towards the areas of the website you want them to notice. Remember to provide strong call to action for good conversions.
5. Whitespaces
When it comes to webpage design, less is definitely more! Whitespaces are the empty sections that separate design elements by leaving spaces in the headers, between menus, images, text, footers and sidebars purposefully to give a clean and polished look to the layout. Whitespace can also be coloured as long as it is blank. Limit your colour palette to 2-4 colours for a professional look.
6. The fonts
Typography makes up approximately 95% of the web design. Websites appear differently in various browsers and so do fonts. Testing your font in commonly used browsers can identify any flaws. Small details such as typographical hierarchy, word spacing, letter spacing, text alignments and line height can facilitate your online visitors.
7. Incorporating social media
Your social media presence should be integrated within your website for it to work smoothly for promoting your brand online. The presence of social media buttons placed appropriately at the stop, bottom or along the side of the home page. Buttons that appear permanently on the site even after the user moves from one page to another is the best option.

Ecommerce Websites - A Boon to Everyone

A few years back shopping means: to find a suitable transport to reach the market, run from shop to shop to choose the product, bargain if possible, get cheated by some dishonest shopkeepers, spend a long time standing in the queue to get the bill, spend time in getting things packed and finally return home tired and frustrated. Nowadays online shopping has made your shopping experience pleasurable. This is where eCommerce websites help you.
Ecommerce websites can prove to be a boon to both businessmen and customers. Let us first discuss the benefits the businessman gets:
• Gives business a global presence. 
• The better the internet visibility, the better the business. 
• If you are a goal oriented person you can set high targets and reach them in a short span of time. 
• A well developed website would bring more visitors to your website thus enhancing the business. 
• Your website would enable better transactions and better interactions with your customers. 
• These websites offer better secured payment options. So online business becomes very smooth. 
• You can give all the necessary information to your customers on time. 
• You can inform the customers about an update of a new product, change in services, online bidding hours, and information about product delivery. 
• You need not spend money on advertisements in newspapers,magazines and publicity meetings. You can easily advertise through Google Ad words that are attractive and informative. 
• Online business becomes so flexible that your customers would enjoy using it. 
• You may be a small businessman or owning a big business. The size of the business does not matter at all. All you have to do is to get a website designed and developed to suit your needs. A site can be easily customized to suit your requirement. 
• A well developed eCommerce web site enables all marketing strategies. So you can make statistical analysis like visitors' poll and customers' feedback. 
• You can even generate reports and statements. 
• The websites are created using x cart, Zen cart, and Magneto technology to make the website user friendly.
Shall we now discuss the benefits to the customers?
• Online shopping becomes easy to handle.
• All the details are well displayed that you get a good idea of all the products.
• The website gives online shopping cart solutions.
• They offer different payment options like internet banking or the use of credit or debit card. So paying money to the product becomes very easy and secured.
• Money can be paid after delivery of the products. So you can do trustworthy transactions.
• You need not run from shop to shop in search of a product. The website displays all the features and prices.
• Online purchases of products are inexpensive and pleasurable.
• Some eCommerce websites help you to buy and sell shares easily. You need not depend on unscrupulous agents.
• If you don't like a product you can always get it exchanged.

Wednesday, April 17, 2013

Web Designer Tips: Essential Elements For Web Design For 2013

An effective website design must be simple, have the capability to retain online clients and also make them return regularly. For your business website design to be contemporary and efficient, follow these tips:
Select suitable typography options
Select typography options that coordinate with your website's theme. 2013 is predicted to be a year of excellent typography with numerous lovely fonts that will replace useless images. Choose the latest fonts that create a pleasing effect, following typography rules for website design that have been declared successful during recent years. Conforming to these rules while designing your website will definitely bring encouraging results. The effectiveness of your online marketing strategy will be influenced by your choices in typography.
Adopt latest web design trends
With the technology evolving continually, marketing strategies also keep changing. You need to be on the lookout for the latest web design industry trend during 2013. Logo designers and web designers must also educate themselves about the most recent advancements in web designing such as responsive web design. Numerous books and online resources are available for information about this subject. A website has to be optimised to function efficiently on various types of devices, such as netbook, desktop computer, smart phone or a tablet.
Web design options
You can review some of the excellent themes options provided by WordPress. Pay special attention to recent additions to design your site in accordance with the trends in 2013. Optimise it according to the profiles of your customer profiles to generate a good response in the minimum time. Remember to choose vertical scrolling over horizontal scrolling, as people generally find it inconvenient to scroll horizontally while reading online content. This tip is particularly significant if you are designing a mobile site.
User-friendly interface
Another important tip for 2013 is to design your business website with a user-friendly interface, especially for mobile users. A mobile interface is different from a usual one as it contains icons and buttons that are clearly visible even when the user does not zoom in. Research shows that online visitors to not spend more than a few seconds in trying to figure out a new site. If your site is too complicated for the first time user, this will become the biggest hurdle in increasing online customers.

Tuesday, April 16, 2013

Choosing the Best E-Commerce Solutions for Your Online Business

Choosing the best online solution for your online business is not easy, and it is something so crucial that a hurried, uninformed decision will have a devastating effect on your business. You must take a lot of things into consideration before taking a decision, such as whether you need a standard platform or a customized one, what features you need etc.
The best webshop solution must be:
  1. Search Engine-friendly (SE-friendly)
  2. Flexible enough to help you grow with the growth of your online business
  3. Well within your budget
  4. Easy to maintain & update, so don't end up spending more time on it than strictly necessary.
You generally get two options while looking at an E-commerce solution. They are:
  • Standard Shop and Customized shop.
  • Let us get to know these two modules a bit better.
It is one of the easiest solutions to get your online business going. Picking it involves little deliberation. It promises you following benefits such as:
  • Standard Shop Module gets started truly fast. It is tested meticulously. It looks to have less downtime.
  • Even if, you go for a Standard Shop Module, you will still get a lot of space for customization so you can make the website your own. Of course, flexibility is one thing that goes missing in a Standard Shop Module.
  • It often offers your website fixed checkout space and fixed navigation options.
  • Watch out for the following points mentioned here while choosing a Standard Shop Module for your online business:
  • Always try a demo to see what kind of navigation it promises you and what options come with it. Look at the features that accompany it.
  • It must be Search Engine Friendly. Translation: it gives you the choice to manipulate URLs, write out Meta descriptions and Meta keywords.
  • Ensure whether it offers you an intuitive & user-friendly check-out process.
  • Make certain that you can add more than one image of the same product to help display it at various angles.
  • Check whether you can display related/matching products along with the main products.
So, you want someone to start building your e-commerce solution right from scratch, Customized Shop Module is the one you want. Of course, it is more expensive than Standard Shop Module.
The main benefits you reap while opting for Customized Shop Module are:
  • It offers you 100% flexibility, and you have total control over the look and aesthetics of your website.
  • You can even get additional features added to your webshop. Customized Shop Module will make your webshops unique, helping it stand out among the rest of the shops of your industry.

Monday, April 15, 2013

How to Create a Free Website Professionally

The advent of technology has made many businesses turn to online advertising to reach their target audience worldwide. This has made internet marketing very competitive and only business that use it effectively succeed in attaining their advertising goals. One of the major factors that makes many businesses fail to attain their advertising goals is use of poorly developed websites that fail to attract the targeted audience. Here are some tips on how to create a free website professionally.
1. Animation
Animated images are very effective if they are used in the appropriate manner. However, if they are overused in web creation they make the website ineffective. Higher number of images than required makes the web to load slowly putting off the visitors from the website. You need to use small sized animated images between eight to twelve kilobytes.
2. Frames
Unless it is a must that you have to use frames, they are not necessary when you create a free website. This is because most surfers, browsers, search engines do not like the frames. Search engines display frames as separate pages making visitors lose confidence with the website.
3. Background colour
Do not use black background and white text colors in a website is not appealing and may turn a reader away. Surfers without good eyesight will definitely not dare to visit your website if you use these two colors. It is advisable to use brighter colors that are attractive to the surfers and those that do not make the visitor strain to read your information.
4. Banners
Too many banners can have great benefits especially if you have paying advertisers showing their banners in your website. This will mean that you will have more income because of more displays, but this is just a short term benefit. Most website users do not like visiting websites with a lot of banners. It is also worth noting that too many banners make a website load slowly putting off many visitors.

Sunday, April 14, 2013

Ecommerce Development Is Enhanced By Quality Web Design

Ecommerce development is how you improve and expand your online sales. A Web design company can help you do this, but you need to remember some key ideas to maximize your ecommerce development.
Before you invest too heavily in your Website and your business in general, do a lot of researching and testing. Make sure you do a lot of market research to determine how much demand there is for your products or services. You should even do some split testing during the design phase of the website to help decide what elements are more effective on driving sales.
When you are choosing a platform to host your website, make sure it is versatile so that it will be easy to make changes on the  Website  at any time. You don't want to go through the entire process of developing an ecommerce website, only to discover one element is not working for you, but you can't change that element without starting over with another website.
Also, make sure the platform allows you plenty of room to grow and expand. Otherwise, your success could force you to go through the whole process of developing a site in a few years.
You'll also want to consider the growing market of global users. Make sure it will be easy for mobile shoppers to use your Website as well.
While it is great to have an ecommerce website that looks great, how it functions is far more important than how it looks. If customers have a difficult time finding what the product or service they want or getting to the checkout page, they most likely won't want to return or recommend your website to others.
Source :

Monday, April 8, 2013

Creative Web Design Can Help Your Ecommerce Business Soar

Do visitors go wow when they see your website? If they do then they'll be back. However, how do you make that memorable first impression? Is it compelling content, great graphics or an extremely easy user experience? It is all this but most importantly it is how a creative web design integrates all these important factors in a unifying manner.
Look and feel
The colours you use, the type and size of the fonts in headlines and body copy, the kind of images, the tone of voice and how the content addresses the customer-all these contribute to creating that crucial first impression that has the potential to leave a positive influence on a visitor. When it comes to colours, it's best to create a palette to choose from so you have a dominant colour theme or combination that runs throughout the website. Backgrounds should also be chosen with care. Dark backgrounds with white text may look cool but are often not practical because they tend to bleed and are not easy to read. When it comes to visual and verbal content, you should be able to establish a synergy between these so that they complement each other. Your visitor's time is important, so don't just show and tell but get to the point as quickly and succinctly as possible.
This is often a subjective area. Some website designs  use animations and impressive graphics while others sport a clean and uncluttered layout. Which way to go? There are no hard and fast rules but your choice of design should not compromise the main objective of an e-commerce website which is to showcase the products or services to their best advantage. If you go to a shopping mall, you will observe that some shops attract a lot of people but that's the not the measure of success. What you have to watch for is how many people walk out of these shops with a shopping bag? Similarly, your website style should impress but it should also encourage the visitor to make a purchase.

Sunday, April 7, 2013

Improve Your Web Design Skills With These Tips

Keep in mind the fact that you don't need to design your entire website by yourself. Web design incorporates many different skill sets, from graphic designing to coding to search engine optimization. It's common to outsource some of this work, so don't feel ashamed to do so. Even if you want to do the majority of your site building, you can hire an expert to handle what you can't.
Use free software to set up your own site. You can use a lot of free tools to assist your building of your website, so check into the software that is available to you. A basic Internet search should produce a number of free design programs from which you can choose.
Don't overdo it with JavaScript. JavaScript is helpful in the development opportunities it provides, but some users may experience problems with it. Each web browser displays content differently, and your visitors will be using many different versions of each software platform. It is often the case that people don't rush to get the latest version. They may also not have enabled JavaScript in their browser. Either of these problems can make the visitor unable to use your site.
Before you begin working on your website's design, you should draw up some concept sketches illustrating how you want your website to function and look. Use these sketches to conduct focus groups and see if there is a pattern to the changes people suggest you implement before opening your site to the public.
Concept sketches can be effective tools for web designers that are in the beginning stages of their sites. This will help you to make a decision about what your site should look like and what functions are needed on it. This is the best place to start!
Consider subscribing to newsletters about web design. Web designers can derive great benefits from newsletters, whether they are self-taught amateurs or experienced pros.

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