Ecommerce development is how you improve and expand your online sales. A Web design company can help you do this, but you need to remember some key ideas to maximize your ecommerce development.
Before you invest too heavily in your Website and your business in general, do a lot of researching and testing. Make sure you do a lot of market research to determine how much demand there is for your products or services. You should even do some split testing during the design phase of the website to help decide what elements are more effective on driving sales.
When you are choosing a platform to host your website, make sure it is versatile so that it will be easy to make changes on the Website at any time. You don't want to go through the entire process of developing an ecommerce website, only to discover one element is not working for you, but you can't change that element without starting over with another website.
Also, make sure the platform allows you plenty of room to grow and expand. Otherwise, your success could force you to go through the whole process of developing a site in a few years.
You'll also want to consider the growing market of global users. Make sure it will be easy for mobile shoppers to use your Website as well.
While it is great to have an ecommerce website that looks great, how it functions is far more important than how it looks. If customers have a difficult time finding what the product or service they want or getting to the checkout page, they most likely won't want to return or recommend your website to others.
Source : http://ezinearticles.com/?Ecommerce-Development-Is-Enhanced-By-Quality-Web-Design&id=7610735