1. Appropriate wire-framing
Wire-framing is a very important part of the web-page development process. The wire-frame displays your website's bare-bone visual appearance and navigational system, along with the vital components such as ad space and web forms. This blueprint allows the client and web designer to see the placement of various design elements, their proportions and effectiveness.
2. Convenient navigation
The stickiness factor for a website is determined by how long the visitor is engaged in your brand and website. Your website's placement of navigation links determines its stickiness. Opt for a consistent and clean navigational structure that is easily approachable for optimal user experience. The navigation design should be sufficiently flexible to permit future design changes.
3. Provide call to action on each page
The main purpose of most websites is for customers to take action, which could be to make a purchase, see a demo video, review testimonials, fill out a form or subscribe to a mailing list. Whatever the desired action is, it should be prominently visible on each page of the website in the form of a hyperlink or a button.
4. Highlight relevant information
Placing your best content appropriately directs the viewers' attention towards it at once. Work with a good content strategist for effective content, then put your web designing expertise to work and use variations in font weights, font types, imagery and colour to guide users towards the areas of the website you want them to notice. Remember to provide strong call to action for good conversions.
5. Whitespaces
When it comes to webpage design, less is definitely more! Whitespaces are the empty sections that separate design elements by leaving spaces in the headers, between menus, images, text, footers and sidebars purposefully to give a clean and polished look to the layout. Whitespace can also be coloured as long as it is blank. Limit your colour palette to 2-4 colours for a professional look.
6. The fonts
Typography makes up approximately 95% of the web design. Websites appear differently in various browsers and so do fonts. Testing your font in commonly used browsers can identify any flaws. Small details such as typographical hierarchy, word spacing, letter spacing, text alignments and line height can facilitate your online visitors.
7. Incorporating social media
Your social media presence should be integrated within your website for it to work smoothly for promoting your brand online. The presence of social media buttons placed appropriately at the stop, bottom or along the side of the home page. Buttons that appear permanently on the site even after the user moves from one page to another is the best option.
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