In a world of ever-increasing smartphone usage and market penetration, it has become highly imperative for businesses to invest in mobile communications.
According to research, 80% of customers abandon a mobile website in response to a bad user experience.
Therefore, offering consumers a mobile friendly website version has become an absolute necessity for conducting business while also being profitable in an increasingly mobile world. In addition, considering the fact that more sales than ever before are occurring from mobile phone devices.
Here is how to build or design an effective mobile friendly website that would satisfy both the needs of users and the search engine spiders:
Understand What Mobile Users Want
Your first step in the mobile website design process is to know your user's preferences and what areas and design elements your users are most attracted to, also how users will interact differently with your mobile website than with your desktop version.
Investing in this effort in advance tends to make it more probable, that both you and your consumers will certainly be satisfied with the final version you are competent to create.
Therefore, it is imperative that you begin the mobile design process from this mindset to ensure that the elements you decide to include in this limited website version serve your user's preferences.
Include Sufficient White Space
Keep in mind that your mobile devices have really tiny screens, therefore your mobile friendly website version should contain only the features necessary for immediate access by users.
As a general guideline, build your mobile website version and then eliminate at least 1 or 2 design elements from your chosen structure to ensure an appropriate amount of white space.
Avoid Pop-up Windows
Pop-ups are really a painful user experience on mobile devices, so do everyone a favor and try to avoid these frustrating pop-up ads to sustain your brand's image.
Avoid Flash Animation Files
The same concerns that make pop-up ads a bad idea on mobile sites apply to flash animation as well.
It's best not to install flash animation files on mobile websites, as they have the potential to completely disrupt the user experience on mobile devices.
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