Saturday, January 12, 2013

Preparing for SEO in the Website Design Process

SEO and website design go hand in hand - if you've recently launched your new website, you are going to want people to be able to find it, making SEO necessary but at the same time if your website is not ready for the optimization process, you'll have difficulties getting your website ranking well.
When you begin the design process  make sure your web designers spend time making an overall strategy. One which involves the actual design process as well as what online marketing you're going to tackle once the website is live. This will allow you to put some plans into place to make your marketing strategy easier to implement in the long term.
When Google's algorithm decides where a website will rank for a certain keyword it considers a huge number of elements. Much research has been done around the assumption that good website  design leads to an easier optimization process, and many leading SEO experts agree. Here are a few of the points which your website designers  should be considering when designing your website :
• Don't over do it with images and flash
The very worst thing for a website, if you're wanting to feature in the search engine results is to fill your website with flash and images. Search engines can't read images properly and so you'll be damaging the relevancy of your webpage if you make this choice. website designers should advise you of this.
• Include a CMS
Google likes fresh content. The easiest way to be able to regularly update your site is to include a CMS in your website design.

Article Source: