How to Create a Free Website Professionally

The advent of technology has made many businesses turn to online advertising to reach their target audience worldwide. This has made internet marketing very competitive and only business that use it effectively succeed in attaining their advertising goals. One of the major factors that makes many businesses fail to attain their advertising goals is use of poorly developed websites that fail to attract the targeted audience. Here are some tips on how to create a free website professionally.

1. Animation

Animated images are very effective if they are used in the appropriate manner. However, if they are overused in web creation they make the website ineffective. Higher number of images than required makes the web to load slowly putting off the visitors from the website. You need to use small sized animated images between eight to twelve kilobytes.

2. Frames

Unless it is a must that you have to use frames, they are not necessary when you create a free website. This is because most surfers, browsers, search engines do not like the frames. Search engines display frames as separate pages making visitors lose confidence with the website.

3. Background colour

Do not use black background and white text colors in a website is not appealing and may turn a reader away. Surfers without good eyesight will definitely not dare to visit your website if you use these two colors. It is advisable to use brighter colors that are attractive to the surfers and those that do not make the visitor strain to read your information.

4. Banners

Too many banners can have great benefits especially if you have paying advertisers showing their banners in your website. This will mean that you will have more income because of more displays, but this is just a short term benefit. Most website users do not like visiting websites with a lot of banners. It is also worth noting that too many banners make a website load slowly putting off many visitors.

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Ecommerce Development Is Enhanced By Quality Web Design

Ecommerce development is how you improve and expand your online sales. A Web design company can help you do this, but you need to remember some key ideas to maximize your ecommerce development.

Before you invest too heavily in your Website and your business in general, do a lot of researching and testing. Make sure you do a lot of market research to determine how much demand there is for your products or services. You should even do some split testing during the design phase of the website to help decide what elements are more effective on driving sales.

When you are choosing a platform to host your website, make sure it is versatile so that it will be easy to make changes on the  Website  at any time. You don't want to go through the entire process of developing an ecommerce website, only to discover one element is not working for you, but you can't change that element without starting over with another website.

Also, make sure the platform allows you plenty of room to grow and expand. Otherwise, your success could force you to go through the whole process of developing a site in a few years.

You'll also want to consider the growing market of global users. Make sure it will be easy for mobile shoppers to use your Website as well.

While it is great to have an ecommerce website that looks great, how it functions is far more important than how it looks. If customers have a difficult time finding what the product or service they want or getting to the checkout page, they most likely won't want to return or recommend your website to others.

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Creative Web Design Can Help Your Ecommerce Business Soar

Do visitors go wow when they see your website? If they do then they'll be back. However, how do you make that memorable first impression? Is it compelling content, great graphics or an extremely easy user experience? It is all this but most importantly it is how a creative web design integrates all these important factors in a unifying manner.

Look and feel

The colours you use, the type and size of the fonts in headlines and body copy, the kind of images, the tone of voice and how the content addresses the customer-all these contribute to creating that crucial first impression that has the potential to leave a positive influence on a visitor. When it comes to colours, it's best to create a palette to choose from so you have a dominant colour theme or combination that runs throughout the website. Backgrounds should also be chosen with care. Dark backgrounds with white text may look cool but are often not practical because they tend to bleed and are not easy to read. When it comes to visual and verbal content, you should be able to establish a synergy between these so that they complement each other. Your visitor's time is important, so don't just show and tell but get to the point as quickly and succinctly as possible.

Style

This is often a subjective area. Some website designs  use animations and impressive graphics while others sport a clean and uncluttered layout. Which way to go? There are no hard and fast rules but your choice of design should not compromise the main objective of an e-commerce website which is to showcase the products or services to their best advantage. If you go to a shopping mall, you will observe that some shops attract a lot of people but that's the not the measure of success. What you have to watch for is how many people walk out of these shops with a shopping bag? Similarly, your website style should impress but it should also encourage the visitor to make a purchase.

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Improve Your Web Design Skills With These Tips

Keep in mind the fact that you don't need to design your entire website by yourself. Web design incorporates many different skill sets, from graphic designing to coding to search engine optimization. It's common to outsource some of this work, so don't feel ashamed to do so. Even if you want to do the majority of your site building, you can hire an expert to handle what you can't.

Use free software to set up your own site. You can use a lot of free tools to assist your building of your website, so check into the software that is available to you. A basic Internet search should produce a number of free design programs from which you can choose.

Don't overdo it with JavaScript. JavaScript is helpful in the development opportunities it provides, but some users may experience problems with it. Each web browser displays content differently, and your visitors will be using many different versions of each software platform. It is often the case that people don't rush to get the latest version. They may also not have enabled JavaScript in their browser. Either of these problems can make the visitor unable to use your site.

Before you begin working on your website's design, you should draw up some concept sketches illustrating how you want your website to function and look. Use these sketches to conduct focus groups and see if there is a pattern to the changes people suggest you implement before opening your site to the public.

Concept sketches can be effective tools for web designers that are in the beginning stages of their sites. This will help you to make a decision about what your site should look like and what functions are needed on it. This is the best place to start!

Consider subscribing to newsletters about web design. Web designers can derive great benefits from newsletters, whether they are self-taught amateurs or experienced pros.

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7 Top Tips For A Website Designer To Build Great Websites

1. What Are The Objectives Of The Website?

You should plan your website carefully and think about your goals, what you want your site to do and the keywords to rank for. Although these may seem like obvious questions, many websites fail because their goals and objectives are not included in the website design

2. Identify Your Target Audience

Your website should be designed for your clients and therefore, it is essential that you identify and understand your client base that you want to capture. Your audience could be from several categories and as such, the reasons why they visit your website may vary widely. Therefore, you will need to consider this and design your website accordingly using colours, fonts and especially the message that you want to convey.

3. Convert Visitors Into Valuable Business

Your web readers can convert to real purchasers in several ways such as purchasing a service or product directly, downloading information, signing up for promotions or joining your mailing list. The point is that by taking the simple step of visiting your website, they have also taken the initial step of being a potential customer. It is safe to say that a good website designer will create a website that provides the right amount of information to the client for them to react accordingly.

4. Successful Branding

A company brand is more than simply a logo. There are many components your website needs to convey such as the manner in which you communicate your message to your visitors. It should instil confidence and assurance to the client that your brand has high values and provides a high quality service or product. All of this has to be conveyed in a manner of seconds otherwise, your viewer will simply move on-to another website.

5. Have A Site That Shouts

Spend time and thought in your website design. Analyse your competition and work out how your site can be different in such a way that will engage the customer and make them want to know more about your company and products. Again, your design will be a factor in whether a customer stays on your site or moves on.

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