Thursday, June 27, 2013

Mobile Applications and Business

The last decade has shown the explosion of mobile applications in use. With more people browsing the Internet using their mobile devices, we have witnessed countless innovative and unique mobile applications designed for the fast-paced and digitized environment inhabit.
If you are a business owner or marketing manager, the mobile world is your next step. Let's examine how vital this space is, and how you can tap into this increasingly competitive market.
Is your website mobile-friendly?
With more people browsing the internet on their mobile phones each day, expect a significant number of mobile visitors. So, does your website have a mobile-friendly version for an easy and optimized experience? Do the mobile visitors of your website have the option to pick the mobile version of your website for better browsing and easier navigation, or are they forced to view the large-format desktop version of your website?
While your website may be convenient to check out even when one is using his or her mobile phone or tablet, there may be some layout or browsing issues that you are not aware of. Users who have a hard time accessing your website from their phones or other mobile devices may feel frustrated or tired from viewing it. Unfortunately, this user frustration may lead to a decrease in attention and relevance from the end user. Worse, this may result in lower sales and loss of loyalty.
In addition, many mobile Internet providers provide cap and speed limits. Therefore, for many mobile users, bandwidth and speed is a serious consideration in viewing a website or using an online service. Does your web framework address these concerns?
Simplicity is the key
With limited space and bandwidth, many of today's websites often use a simple and minimalistic layout for better browsing and higher accessibility - especially when geared towards mobile users. In addition, many mobile users opt for no scrolling, especially in a website that is rich in content. A website business owner should always aim for a mobile design that has a clean layout as well as navigation options that are fairly easy and simple to use.
Get the help of the experts
Without doubt, a lot of the websites out there-and yes, even your competitors in the business-are looking for ways how to expand their reach online and get more of their target customers.