Thursday, June 6, 2013

Mobile Websites: The Next Big Internet Trend

Mobile Websites: The next really big thing on the Internet.
Hosting a website has long been a necessity for business owners. Today, having a mobile website is the new trend and necessary in order to compete.
If you are foolish enough to ignore this, I assure you that you will not like the results.
It's a fact that the personal computer is going the way of the 8-track tape. And what is replacing it? Hand-held mobile devices: Smart Phones, iPads, Kindles, and on and on. Consider this, everyone has a mobile phone and by next year, more than half of those phones will be smart mobile devices. Also, today more than 20% of Internet Traffic comes from mobile devices, yet less than a quarter of small businesses have a mobile website.
So, if you care at all about how much money you make, it's absolutely critical that you have a mobile website in addition to your desktop website.
More and more customers will be mobile customers.
About half of all U.S. adults use a smart phone and that number is growing larger every day. In the next few years, more people will use their mobile devices to get online than their PC or Mac. If your customers are searching and buying using a mobile device, your business needs to be mobile too. When it comes to the mobile revolution, you need to adapt or go out of business.
Mobile is where the action is!
People have their smart phones on them almost all the time. Google did a study showing that more than 80% of smart phone users use their device to research local businesses and more than three quarters of those people either call or visit that business within a day. When people are ready to take action, they use their mobile phones to influence their decisions. Your business needs to be where the action is. More and more-that is mobile.
Customers expect you to be mobile.
When customers visit your site using a mobile device, they expect it to be optimized for mobile. They want a fast, easy way to check out your products, services, buy something, map your location or find your phone number. The reality is, a non-mobile website usually looks terrible on a mobile device. It's difficult to navigate and locate information. Google found that 79% of people who consider a site difficult to use on their mobile device, will give up and look for another site-most likely, one of your competitors.
Having a mobile website gives you a competitive edge.
More than 50% of smart phone users say they are less likely to engage with a company that presents a bad mobile experience, yet 75% of small businesses do not have a mobile website. 67% of mobile users say that a mobile-friendly site makes them more likely to buy a product or service. Chances are, if you build your mobile website now, you will beat your competition to the punch and boost your sales.
Customers are checking you out with their mobile devices.
Three quarters of smart phone users make purchase decisions based on research they do with their mobile devices. The source of that research information is often times found on the businesses mobile website and 50% of mobile searches lead directly to a purchase. It's more important than ever to have a mobile website that provides rich information about your business, otherwise you are invisible to mobile users.
Mobile is fast becoming the way people prefer to buy.