One of the most critical factors of designing a great website is having good content. Your website may look great, and have a high ranking on Google, but if there are many spelling and grammatical errors or if the content just does not flow well, no one will want to stay on your website. Ensure that the content your upload accurately represents the business and services that you are trying to promote.
Another important thing to consider is navigation. All the tabs and links should be visible and easy to locate. The menus should be organized, and contact information should be easy to spot. If visitors become confused by the layout of your website, they are likely to simply click off of it within a few seconds.
Avoid using a lot of flash on your website. Flash- based websites may have funky designs, but all the large images decrease usability. Aside from the fact that visitors generally find a lot of flash annoying, many users do not have the plug-in necessary for the flash to show up on their computer. Flash also takes a long time to load; considering that visitors usually do not spend more than 30 seconds on a web page, every second counts. Flash-based websites are also more expensive to maintain, and are generally not Search Engine Optimization friendly.
Once you have created a functional website, email- marketing, including e-newsletters and seasonal greetings, can help to attract new and unique visitors to your website. Be sure that the content in your email-marketing campaigns is fresh and relevant to the service or goods that you are trying to promote. Although there are many websites that sell lists of email addresses, it is always the ethical thing to do to ask for permission before adding anyone onto your list. It is a good business practice to allow the customer to subscribe to your newsletter, and creates a better chance of having the visitor return to your web page.
Last but not least, do not underestimate the power of appropriately placed meta-tags and keywords. Meta tags are a crucial part of the HTML code of your web page. They are indexed by search engines but are not visible on your web page. Meta- tags most often summarize the web site content and include keywords relevant to your page. Meta tags may be included in the header or footer of a website. When selecting keywords, take a moment to think of your target market. Include factors such as the age and location of your audience, and take some time to think of keywords and phrases that those visitors may be typing into search engines.http://ezinearticles.com/?Quick-And-Easy-Web-Design-Tips-For-The-New-Designer&id=7783244